As it’s been a while since I’ve had a new book released, I’d forgotten just how much needs to be done in the lead-up to it. Preparing for a new book is a little like preparing for a new baby. There are a lot of things that must be done prior to the book’s arrival. It’s best to approach reviewers as early as possible. If any advertising is planned, that also needs to be booked in advance. Then there are any promotional items you might require, such as brochures, posters or banners. I have my charm bracelets as well, and […]