This week I’m talking about what is possibly the hardest thing for most authors – attending events and signings to try and sell their books. At a recent event, another author and myself were talking to a fellow author about this very thing, and she was saying how hard she found it to attend those kinds of events. Most authors are introverts and we’d much rather be in our own little worlds creating stories than going out into the real world to talk about them. Social media and internet interactions are frequently favoured over face-to-face marketing, simply because it’s less […]

In my role as a professional editor, it still surprises me when I encounter authors who don’t see why they need a website at all. Some prefer a Facebook author page, and don’t get me wrong, they’re good too, but I believe a website is an essential tool in an author’s marketing strategy, especially if you’re only producing ebooks, not print books. The advantage of your own website over something like a Facebook page is that you can design it (or have someone design it for you) to your own specifications and you can fill it with whatever you believe […]

When I became a published author, I knew I would have to make sure I got my name out there so people heard about my books. However, I don’t know if I anticipated just how constant my communications would have to be. I always see a distinct difference in my trilogy’s Amazon ranking immediately after I’ve done an author event. Recently, I haven’t been ranking that well, as I’d had trouble finding the time and motivation to put myself out there. However, I attended a school fete recently, and sure enough, the following week, my Amazon ranking improved. It happens […]